Job Description

About Pansophic Learning

At Pansophic Learning, this isn’t just a job—it’s a calling. Families choose our schools because of the dreams they dare to dream for their children. Families trust us with their children’s education, and that responsibility drives everything we do.

When we design creative—whether a flyer on a school wall, a brochure in a family’s hands, or a digital asset in a parent’s feed—it serves one purpose: helping families see what’s possible. Every asset matters. Every detail matters. And every designer plays a role in building trust through clarity, consistency, and care.

Summary

The Digital and Video Designer is a skilled individual contributor responsible for producing and elevating creative assets across print, digital, social, video, and multimedia formats. This role combines strong graphic design fundamentals with multimedia content creation, supporting enrollment marketing, school communications, brand initiatives, and digital campaigns across multiple schools and programs.

This role creates and produces campaign collateral, flyers, brochures, signage, social media creative, digital advertising, branded videos, testimonial content, enrollment marketing assets, and other marketing materials.

The ideal candidate demonstrates strong visual problem-solving, creative judgment, production efficiency, and the ability to execute high-quality work across multiple channels.

As a Digital and Video Designer , you will incorporate modern creative workflows, including AI-assisted image and video generation, to support faster iteration, stronger creative output, and evolving campaign needs.

Key Responsibilities

• Apply strong visual storytelling principles to support engagement and comprehension across platforms.
• Design and adapt assets for digital campaigns, including social graphics, email visuals, landing page elements, and internal communications.
• Design and execute high-quality print assets including flyers, brochures, signage, posters, and event materials.
• Edit and produce short-form video and multimedia content for enrollment campaigns, social media, testimonial videos, and school marketing initiatives.
• Create basic motion graphics, multimedia assets, and video adaptations across marketing channels.
• Use AI-assisted creative tools to support concepting, image generation, video creation, and creative exploration.
• Partner closely with designers, copywriters, content strategists, marketing managers, and project managers to deliver cohesive creative.
• Contribute to templates, design systems, and workflows that improve consistency and efficiency.
• Ensure consistent brand application across schools, campaigns, and formats.
• Maintain organized files, versioning, and creative asset libraries.
• Participate constructively in critiques and feedback cycles.
• Manage multiple projects while meeting deadlines and maintaining quality standards.

Core Skills

• Strong graphic design fundamentals across print, digital, and multimedia formats.
• Advanced layout, typography, and visual hierarchy.
• Confident print production and file preparation.
• Video editing and multimedia production skills.
• Ability to balance creative judgment with production efficiency.
• Ability to manage multiple projects while maintaining quality and accuracy.
• Growing fluency with AI-assisted creative workflows.

Tools & Platforms

• Adobe Creative Suite ( Photoshop , Illustrator , InDesign , Premiere Pro ).
• Figma (layouts, components, and templates).
• Canva (select internal or school-facing use cases).
• AI image-generation tools (e.g., Midjourney or equivalent).
• AI animation and video-generation tools.
• Project management tools such as Smartsheet , Trello , Airtable , or Wrike .

Soft Skills

• Detail-oriented with strong ownership mindset.
• Reliable, organized, and self-directed.
• Clear communicator in reviews and handoffs.
• Feedback-aware and solutions-oriented.
• Calm under pressure and deadline-driven.

Qualifications

Required

• 2–5+ years of experience in graphic design, multimedia design, production design, or a related role.
• Portfolio demonstrating strong print and digital design, including campaign assets, social creative, marketing materials, and multimedia content.
• Ability to independently execute production-ready design with minimal oversight.
• Experience creating assets across print, digital, social, email, and web channels.
• Interest in or experience with AI-assisted creative tools.
• Exposure to video editing, motion design, or multimedia content creation.

Preferred

• Experience supporting marketing, enrollment, or performance-driven campaigns.
• Exposure to motion design, animation, or video workflows.
• Experience working in multi-brand, education, or mission-driven environments.

What Success Looks Like

• Creative assets are delivered accurately, efficiently, and with minimal revision.
• Print, digital, video, and social content demonstrate strong visual hierarchy, brand consistency, and attention to detail.
• Projects are managed effectively across multiple priorities while meeting deadlines.
• Templates, systems, and workflows improve efficiency and consistency over time.
• AI tools are used thoughtfully to enhance creative output and production efficiency.
• Creative files, assets, and deliverables remain organized and production-ready.
• Stakeholders trust the designer to execute high-quality work with minimal oversight.
• The Multimedia Designer is viewed as a reliable creative partner who contributes ideas, solves problems, and supports team success.

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