Job Description

Beast Industries is a multifaceted media and entertainment company founded by Jimmy Donaldson, popularly known as MrBeast, the most watched person in the world. Renowned for revolutionizing digital content creation, Beast Industries encompasses a diverse portfolio of ventures that extend far beyond its origins on YouTube. With a mission to entertain, inspire, and create significant social impact, Beast Industries operates across various domains including digital media, philanthropy, consumer products, and innovative business initiatives. At Beast Industries, we believe in the transformative power of digital media and its potential to entertain, educate, and effect positive change. Our commitment to innovation, creativity, and philanthropy drives us to explore new frontiers, create unforgettable experiences, and build a legacy that inspires future generations.

Lead Product Designer

Location: Bay Area (San Francisco / Peninsula)

Reports to: Leadership Team

Game Designer (Experience & Systems)

Beast World | MrBeast

About The Role

We're looking for an exceptional Game Designer to help build the most fun and engaging consumer app in the world.

This is not a traditional game design role. You'll design the mechanics, UI, UX, progression, and reward systems that power games and interactive experiences inside Beast World. You'll think deeply about how players discover, learn, play, compete, and come back.

You'll work across original games, Beast Live, tournaments, quests, and social experiences, partnering closely with Product, Design, Engineering, Data Science, and Creative.

We're looking for someone who has shipped games, has outstanding product instincts, and understands what makes games genuinely fun. Someone who loves elegant mechanics, intuitive UX, and memorable moments not manipulative monetization. And because a meaningful part of our audience is young, we design experiences that are safe, fair, and fun for everyone on purpose, from the start.

What You'll Do

• Design game mechanics and the systems around them: progression, quests, achievements, tournaments, leaderboards, collectibles, and in-game economies that are simple to learn and rewarding to master.
• Own the end-to-end player experience: onboarding, tutorials, HUDs, menus, rewards, and game flows, building the interaction patterns that keep every Beast World game feeling consistent.
• Design the moments of delight, interaction, animation, feedback, and reward presentation that give our games their feel.
• Communicate ideas through wireframes, user flows, and interactive prototypes, then playtest and iterate fast on player feedback and product metrics.
• Partner daily with Product Designers, Motion Designers, Engineers, Artists, and Data Scientists to bring ideas to life.
• Review and collaborate with external game studios to raise the quality of gameplay and player experience across the ecosystem.

We're Looking For

• You've designed and shipped games players genuinely loved, 5+ years of experience, but we weigh what you've shipped over how long you've been shipping.
• Experience designing both game mechanics and player UX/UI, with excellent visual and interaction design instincts.
• Strong understanding of player psychology, engagement, progression, retention, and game feel.
• Polished wireframes, mockups, and prototypes in Figma or similar tools.
• Strong systems thinking and the ability to balance interconnected gameplay mechanics.
• Comfortable using data to validate ideas while maintaining strong creative intuition.
• Excellent communication and collaboration across design, engineering, product, and creative.

Bonus Points

• You've shipped an indie game you're proud of.
• Experience designing multiplayer, live-service, or social games.
• Experience balancing virtual economies and progression systems.
• Experience designing all-ages or age-appropriate experiences kids and families are part of our world, and we build for them deliberately.
• Familiarity with Unity, Unreal, Godot, or similar game engines.
• Experience designing for mobile-first experiences.
• Passion for YouTube creators, MrBeast, and building products for millions of users.

What Success Looks Like

• Players immediately understand how to play and want to keep coming back.
• Every interaction feels intuitive, rewarding, and polished.
• Game mechanics are engaging without relying on exploitative monetization.
• Beast World develops a recognizable gameplay style that is fun, social, accessible, and uniquely "Beast."

The Kind Of Person Who Thrives Here

You have a deep obsession with the core of what makes games fun.

You analyze the world's best games to grasp their underlying principles rather than just copying them. You value mechanics, UX, motion, and game feel as a single, cohesive experience. You can whiteboard a concept by morning, build a Figma prototype by afternoon, and iterate based on real playtest feedback before the day is done.

You believe engagement should be earned through mastery, surprise, and elegant design never through dark patterns or exploitative monetization strategies.

If you have shipped experiences that players truly love and want to help redefine interactive entertainment alongside a massive global creator brand, we should talk.

Benefits

The Perks, Why Work On the MrBeast Team

We are redefining what entertainment and storytelling look like at global scale. Every piece of content we publish reaches millions and influences culture in real time. This is your opportunity to lead the team that decides how those moments come to life across every screen.

• Competitive Salary
• Generous Medical (Blue Cross Blue Shield), Dental, Vision and company-paid Life Insurance
• Company contributions to employee Health Savings Accounts (HSA)
• 401k Plan with Safe Harbor company-matching
• Flexible vacation policy and paid company holidays
• Company-provided technology package
• Relocation assistance where applicable, including travel and company-provided housing for the first 90 days

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