Job Description

Sales Performance Coach – Bilingual Spanish/English

Location: Fully Remote
Employment Type: Full-Time
Salary: $75,000–$85,000 + Comprehensive Benefits

Position Overview

Our client, a nationally recognized immigration law firm with a global team of more than 450 employees and contractors, is seeking an experienced Sales Performance Coach to improve the performance, consistency, and effectiveness of its Client Liaison sales team.

This is a hands-on coaching role focused on listening to client consultations, identifying performance gaps, analyzing conversion results, and providing targeted coaching that produces measurable improvement.

The ideal candidate is a credible and experienced sales coach or sales leader who understands consultative selling and knows how to deliver direct, constructive feedback while creating accountability and helping sales professionals improve.

What You'll Do

• Listen to Client Liaison consultations and evaluate performance using established sales scorecards.
• Identify specific behaviors, skills, and communication patterns impacting conversion and sales performance.
• Analyze consultation outcomes, conversion data, and performance trends to identify coaching opportunities.
• Develop targeted coaching plans focused on measurable behavioral and performance improvement.
• Conduct one-on-one coaching sessions, role-playing exercises, and sales practice sessions.
• Coach team members on discovery, consultation control, value positioning, investment conversations, objection handling, closing, and follow-up.
• Demonstrate effective sales techniques and lead practice sessions until team members consistently meet expectations.
• Tailor coaching based on each employee's experience, communication style, market, language, and individual development needs.
• Support Team Leaders and Coordinators with escalated performance or behavioral challenges.
• Monitor coaching results to determine whether performance improvements are measurable and sustainable.
• Support new-hire ramp-up and provide targeted coaching for employees struggling to meet expectations.
• Identify systemic sales issues that cannot be resolved through individual coaching and provide recommendations to leadership.
• Partner with Sales Leadership and Sales Enablement to maintain consistent sales processes, standards, expectations, and coaching methodologies.
• Maintain accurate coaching records, development plans, action items, and performance updates.
• Help foster a positive, accountable, and high-performance sales culture.

What We're Looking For

• 5+ years of experience in consultative sales, sales coaching, frontline sales leadership, sales training, or a related sales performance role.
• Proven success improving individual or team sales performance through observation, coaching, practice, and accountability.
• Strong understanding of consultative sales methodologies, including discovery, needs analysis, value creation, objection handling, closing, and follow-up.
• Comfortable listening to back-to-back sales consultations and providing specific, actionable feedback.
• Excellent communication, facilitation, active listening, and coaching skills.
• Ability to conduct direct and sometimes difficult performance conversations professionally and constructively.
• Strong emotional intelligence with the ability to adapt coaching techniques to different personalities and communication styles.
• Highly organized with excellent follow-through in a fast-paced, remote environment.
• Ability to analyze sales data and performance metrics to identify trends and prioritize coaching opportunities.
• High level of professionalism and integrity when handling confidential client and employee performance information.
• Bilingual fluency in Spanish and English required.

Preferred Experience

• Portuguese language skills.
• Legal services or immigration industry experience.
• Professional services or high-consideration consumer sales.
• Complex consultative sales environments.
• Coaching multicultural or geographically distributed sales teams.
• CRM and sales performance systems.
• Conversation intelligence and call-scoring platforms.
• AI-powered role-play or sales coaching tools.
• Sales enablement and performance analytics.

Ideal Candidate

You're an experienced sales coach who knows how to turn observations into measurable performance improvement.

You can listen to a consultation, quickly identify where the conversation broke down, explain what should have happened differently, demonstrate the correct approach, and coach the salesperson through repetition until the skill improves.

You're positive, calm, credible, direct, and comfortable holding people accountable while adapting your coaching approach to different personalities, cultures, languages, and experience levels.

Why Join?

This is an opportunity to directly influence sales performance within a large, growing, and globally distributed organization.

You'll work closely with Client Liaisons, Team Leaders, Sales Leadership, and Sales Enablement to strengthen consultative selling skills, improve conversion performance, accelerate employee development, and build a more consistent and effective sales organization—all while working fully remote .

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